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3. \u5728\u65b0\u7684\u6d41\u91cf\u5206\u914d\u6a21\u5f0f\u4e0b\uff0c\u5f15\u5bfc\u5356\u5bb6\u5173\u6ce8\u957f\u6548\u7ecf\u8425<\/strong><\/p>\n\n\n\n

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4. \u6210\u529f\u6a21\u578b\u4e0d\u65ad\u88ab\u9a8c\u8bc1\uff0c\u6296\u97f3\u76f4\u64ad\u7684\u8d77\u53f7\u5468\u671f\u5927\u5e45\u7f29\u77ed<\/strong><\/p>\n\n\n\n

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\u54c1\u724c\u81ea\u64ad\u51b7\u542f\u52a8\u65b9\u6cd5\u8bba<\/strong><\/h2>\n\n\n\n

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1. \u77ed\u89c6\u9891\u6bd4\u4ed8\u8d39\u6295\u653e\u5e26\u6765\u66f4\u7a33\u5b9a\u66f4\u9ad8ROI\u7684\u6d41\u91cf<\/strong><\/p>\n\n\n\n

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2. \u4f4e\u7c89\u8fbe\u4eba\u7684\u5e26\u8d27\u80fd\u529b\u548c\u6027\u4ef7\u6bd4\u88ab\u4e25\u91cd\u4f4e\u4f30<\/strong><\/p>\n\n\n\n

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3. \u8bdd\u672f\uff1e\u4e3b\u64ad\uff0c\u7ec4\u54c1\uff1e\u8d27\u54c1\uff0c\u597d\u573a\u666f=\u9ad8CTR=\u6e90\u6e90\u4e0d\u65ad\u7684\u81ea\u7136\u6d41\u91cf<\/strong><\/p>\n\n\n\n

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4. \u4ed8\u8d39\u6d41\u91cf\u7684\u91cf\u7ea7\u548c\u5929\u82b1\u677f\u5c0f\u4e8e\u514d\u8d39\u6d41\u91cf<\/strong><\/p>\n\n\n\n

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\u6211\u4eec\u53d1\u73b0\uff0c\u5e02\u9762\u4e0a\u5927\u91cf\u7684\uff0c\u51e0\u5343\u4eba\u3001\u51e0\u4e07\u4eba\u5728\u7ebf\u7684\u76f4\u64ad\u95f4\uff0c\u5927\u90e8\u5206\u7684\u6d41\u91cf\u4e00\u5b9a\u662f\u514d\u8d39\u6d41\u91cf\uff0c\u800c\u4e0d\u662f\u9760\u4ed8\u8d39\u7838\u8d77\u6765\u7684\u3002\u5982\u679c\u9760\u4ed8\u8d39\uff0c\u8981\u82b1\u591a\u5c11\u94b1\u624d\u80fd\u628a\u4e00\u4e2a\u76f4\u64ad\u95f4\u7838\u5230\u5341\u4e07\u4eba\u5728\u7ebf\uff1f\u4ece\u6765\u90fd\u662f\u4ed8\u8d39\u64ac\u52a8\u514d\u8d39\uff0c\u514d\u8d39\u6d41\u91cf\u63d0\u9ad8\u8f6c\u5316\u4e4b\u540e\u8ba9\u76f4\u64ad\u95f4\u7684\u6807\u7b7e\u66f4\u7cbe\u51c6\uff0c\u6700\u540e\u514d\u8d39\u6d41\u91cf\u6e90\u6e90\u4e0d\u65ad\u5730\u8fdb\u6765\u3002<\/p>\n\n\n\n

5. \u5bf9\u4e8e\u6807\u54c1\u76f4\u64ad\u95f4\uff0c0- 1 \u9636\u6bb5\uff08\u6708\u9500\u767e\u4e07\uff09\u9760\u81ea\u7136\u6d41\u91cf\uff0c1- 10 \u9636\u6bb5\uff08\u6708\u9500\u5343\u4e07\uff09\u9760\u77ed\u89c6\u9891\u548c\u81ea\u7136\u6d41\u91cf\uff0c10- 100 \u9636\u6bb5\uff08\u6708\u9500\u5343\u4e07\u4ee5\u4e0a\uff09\u9760\u4ed8\u8d39\u6d41\u91cf\u52a0\u77ed\u89c6\u9891\u548c\u81ea\u7136\u6d41\u91cf<\/strong><\/p>\n\n\n\n

\u6211\u521a\u624d\u8bf4\u4ed8\u8d39\u6d41\u91cf\u7684\u91cf\u7ea7\u548c\u5929\u82b1\u677f\u6ca1\u6709\u514d\u8d39\u6d41\u91cf\u9ad8\uff0c\u4f46\u5982\u679c\u4f60\u60f3\u5b9e\u73b0\u6708\u9500\u5343\u4e07\uff0c\u4ed8\u8d39\u6d41\u91cf\u662f\u4e00\u5b9a\u8981\u4e0a\u7684\u3002<\/p>\n\n\n\n

\u4ee5\u6211\u4eec\u81ea\u5df1\u64cd\u76d8\u7684\u8d26\u53f7\u201c\u6c5f\u82cf\u9633\u6f84\u6e56\u5927\u95f8\u87f9\u201d\u4e3a\u4f8b\uff0c\u8fd9\u4e2a\u53f7 2021 \u5e74 9 \u6708 20 \u65e5\u5f00\u64ad\uff0c 10 \u6708GMV\u5c31\u8fbe\u5230\u4e86 993 \u4e07\uff0c\u6ca1\u6709\u6295\u4e00\u5206\u94b1\u3002\u5927\u5bb6\u53ef\u4ee5\u770b\u4e00\u4e0b\u6211\u4eec\u53d1\u4e86\u591a\u5c11\u89c6\u9891\uff0c 533 \u6761\u89c6\u9891\u3002\u8fd9\u4e2a\u76f4\u64ad\u95f4\u7eaf\u7cb9\u5c31\u662f\u9760\u77ed\u89c6\u9891+\u81ea\u7136\u6d41\u91cf\u505a\u5230\u6708\u9500\u5343\u4e07\u7684\u3002<\/p>\n\n\n\n

\u4e3a\u4ec0\u4e48\u4e0d\u6295\u94b1\uff1f\u56e0\u4e3a\u6211\u4eec\u53d1\u73b0\u81ea\u7136\u6d41\u91cf\u7684\u8f6c\u5316\u6548\u7387\u8fdc\u8fdc\u9ad8\u4e8e\u4ed8\u8d39\u6d41\u91cf\uff0c\u800c\u4e14\u56e0\u4e3a\u751f\u9c9c\u7c7b\u76ee\u7684\u6210\u672c\u6bd4\u8f83\u9ad8\uff0c\u5229\u6da6\u6bd4\u8f83\u4f4e\uff0c\u6ca1\u6709\u90a3\u4e48\u9ad8\u7684\u6bdb\u5229\u53bb\u652f\u6491\u6295\u653e\u3002\u800c\u4e14\u8fd9\u4e2a\u5e10\u53f7\u9a6c\u4e0a\u5c31\u4e0d\u505a\u4e86\uff0c\u56e0\u4e3a\u662f\u6709\u5b63\u8282\u6027\u7684\u3002<\/p>\n\n\n\n

6. \u71c3\u70e7\u81ea\u5df1\u7684\u4e3b\u64ad +\u7edd\u4f73\u8bdd\u672f\u8d77\u53f7\u6cd5 = \u51b7\u542f\u52a8\u5355\u573a\u767e\u4e07<\/strong><\/p>\n\n\n\n

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\u5927\u5bb6\u4f1a\u53d1\u73b0\uff0c\u5728\u955c\u5934\u9762\u524d\uff0c\u4e3b\u64ad\u7ad9\u8d77\u6765\u64ad\u548c\u5750\u7740\u64ad\uff0c\u7a7f\u900f\u7387\u3001\u8f6c\u5316\u7387\u3001\u505c\u7559\u65f6\u957f\u90fd\u662f\u4e0d\u4e00\u6837\u7684\u3002\u4f60\u7684\u8bed\u901f\u3001\u6fc0\u60c5\u3001\u6295\u5165\u72b6\u6001\u90fd\u662f\u76f4\u63a5\u7a7f\u900f\u5230\u5c4f\u5e55\u5bf9\u9762\uff0c\u6293\u7528\u6237\u7684\u3002<\/p>\n\n\n\n

7. \u7206\u6b3e\u5faa\u73af\u618b\u5355\u4ecd\u7136\u662f\u54c1\u724c\u76f4\u64ad\u95f4\u6700\u6709\u6548\u7684\u65b9\u5f0f<\/strong><\/p>\n\n\n\n

\u5982\u679c\u4f60\u6709 10 \u6b3eSKU\uff0c\u4e0d\u8981\u5356 10 \u6b3e\uff0c\u5c3d\u91cf\u63a7\u5236\u5728 5 \u5230 6 \u6b3e\u3002\u5982\u679c\u5176\u4e2d\u6709\u4e00\u6b3e\u9ad8\u5229\u6da6\u7206\u54c1\uff0c\u4f60\u5c31\u5faa\u73af\u618b\u5355\u5730\u53bb\u5356\u5b83\u3002<\/p>\n\n\n\n

\u6211\u975e\u5e38\u5efa\u8bae\u5927\u5bb6\u5728\u76f4\u64ad\u95f4\u5c31\u7ec4\u9ad8\u5ba2\u5355\u7684\u8d27\u3002\u67d0\u5927\u724c\u7f8e\u5986\u7684\u5929\u732b\u5ba2\u5355\u4ef7\u5dee\u4e0d\u591a 600 \u5757\u94b1\uff0c\u6211\u4eec 2 \u6708\u63a5\u624b\u505a\u7684\u65f6\u5019\u76f4\u63a5\u7ec4\u4e86\u4e2a 1200 \u5757\u94b1\u7684\u5ba2\u5355\u3002\u5f53\u65f6\u5927\u5bb6\u90fd\u62c5\u5fc3\u8fd9\u4e48\u8d35\u7684\u4ea7\u54c1\u5728\u6296\u97f3\u4e0a\u5356\u5f97\u6389\u5417\uff1f\u5f53\u7136\u5356\u5f97\u6389\u3002<\/p>\n\n\n\n

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8. \u7528\u597d\u5185\u5bb9\u3001\u597d\u4ea7\u54c1\u3001\u597d\u670d\u52a1\u8ddf\u6296\u97f3\u4ea4\u6362\u6d41\u91cf<\/strong><\/p>\n\n\n\n

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\u4e09\u5927\u4e3b\u6d41\u7c7b\u76ee\u7684\u51b7\u542f\u52a8\u7b56\u7565<\/strong><\/h2>\n\n\n\n

1. \u7f8e\u5986\u62a4\u80a4\u7c7b\u76ee<\/strong><\/p>\n\n\n\n

\u7f8e\u5986\u62a4\u80a4\u7c7b\u76ee\u6709 3 \u4e2a\u7279\u70b9\uff1a<\/p>\n\n\n\n

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\uff083\uff09\u7206\u54c1\u7b56\u7565\u597d\u7528\u3002<\/strong>\u6211\u4eec\u53ef\u4ee5\u7528\u9ad8\u5ba2\u5355\u4ef7\u7684\u7206\u54c1\u62c9\u8d77ROI\u548cGMV\u3002<\/p>\n\n\n\n

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\u5982\u679c\u4f60\u662f\u8fbe\u4eba\u5356\u767d\u724c\u7f8e\u5986\uff0c\u53ef\u80fd\u5c31\u4e0d\u662f\u8fd9\u4e2a\u601d\u8def\uff0c\u800c\u662f\u7206\u54c1\u7b56\u7565+\u8db3\u591f\u6df1\u7684\u89c6\u9891\u6c60+\u76f4\u64ad\u95f4\u5f3a\u4eba\u8bbe\u3002\u8981\u505a\u4eba\u8bbe\u3001\u5185\u5bb9\u3001\u71c3\u70e7\u81ea\u5df1\u7684\u4e3b\u64ad\u3001\u7edd\u4f73\u8d77\u53f7\u7684\u8bdd\u672f\u3002<\/p>\n\n\n\n

2. \u98df\u54c1\u996e\u6599\u7c7b\u76ee<\/strong><\/p>\n\n\n\n

\u8fd9\u4e2a\u7c7b\u76ee\u7684\u7279\u70b9\u662f\uff1a<\/p>\n\n\n\n

\uff081\uff09\u53d7\u4f17\u5e7f\u3001\u51b3\u7b56\u6210\u672c\u4f4e\u3002<\/strong>\u56e0\u6b64\u4f4e\u4ef7\u7b56\u7565\u8fd8\u662f\u6bd4\u8f83\u597d\u7528\u7684\uff0c\u9664\u975e\u4f60\u662f\u5356\u529f\u6548\u578b\u98df\u54c1\u3002<\/p>\n\n\n\n

\uff082\uff09\u9ad8\u590d\u8d2d\u3001\u4f4e\u6bdb\u5229\u3002<\/strong>\u6211\u77e5\u9053\u8fd9\u4e2a\u7c7b\u76ee\u5f88\u591a\u4eba\u662f\u6295\u4e0d\u8d77\u4ed8\u8d39\u6d41\u91cf\u7684\uff0c\u56e0\u4e3a\u6bdb\u5229\u7a7a\u95f4\u6ca1\u6709\u90a3\u4e48\u9ad8\u3002\u6240\u4ee5\u8d39\u6bd4\u4e0d\u5b9c\u8fc7\u9ad8\uff0c\u8981\u6ce8\u91cd\u63d0\u5347\u7528\u6237\u957f\u6548\u4ef7\u503c\u3002<\/p>\n\n\n\n

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