{"id":11686,"date":"2020-11-01T13:00:00","date_gmt":"2020-11-01T05:00:00","guid":{"rendered":"http:\/\/www.cehuan.com\/?p=11686"},"modified":"2022-09-18T16:16:06","modified_gmt":"2022-09-18T08:16:06","slug":"%e6%8a%96%e9%9f%b3%e7%9f%ad%e8%a7%86%e9%a2%91%e8%bf%90%e8%90%a5%ef%bc%8c%e5%85%b3%e4%ba%8e%e6%8a%96%e9%9f%b3%e7%9a%8454%e4%b8%aa%e7%9f%ad%e8%a7%86%e9%a2%91%e4%b8%93%e4%b8%9a%e8%af%8d%e6%b1%87","status":"publish","type":"post","link":"https:\/\/www.cehuan.com\/11686.html","title":{"rendered":"\u6296\u97f3\u77ed\u89c6\u9891\u8fd0\u8425\uff0c\u5173\u4e8e\u6296\u97f3\u768454\u4e2a\u77ed\u89c6\u9891\u4e13\u4e1a\u8bcd\u6c47!"},"content":{"rendered":"\n
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MCN(Multi-Channel Network)\uff0c\u5373\u7f51\u7ea2\u5b75\u5316\u4e2d\u5fc3\uff0c\u662f\u4e13\u4e1a\u57f9\u517b\u548c\u6276\u6301\u7f51\u7ea2\u8fbe\u4eba\u7684\u7ecf\u7eaa\u516c\u53f8\u6216\u8005\u673a\u6784\u3002<\/p>\n\n\n\n
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\u6296\u97f3\u7ed9\u5e10\u53f7\u7684\u6743\u91cd\u6709 4 \u4e2a\u7b49\u7ea7\uff0c\u4ece 0 \u5230 3\uff0c0\u6700\u4f4e\uff0c3\u6700\u9ad8\u3002\u8d26\u53f7\u6743\u91cd\u4e0e\u7528\u6237\u77ed\u89c6\u9891\u4f5c\u54c1\u4f18\u8d28\u7a0b\u5ea6\u76f8\u5173\uff0c\u4f1a\u5f71\u54cd\u7528\u6237\u4f5c\u54c1\u7684\u63a8\u8350\u91cf\u548c\u66dd\u5149\u5ea6\u3002<\/p>\n\n\n\n
UV\uff1a\u76f4\u64ad\u95f4\u8bbf\u95ee\u4eba\u6570\u3002<\/p>\n\n\n\n
PV\uff1a\u76f4\u64ad\u95f4\u8bbf\u95ee\u6b21\u6570\u3002<\/p>\n\n\n\n
BGM\uff08Background music\uff09\uff0c\u80cc\u666f\u97f3\u4e50\u3002<\/p>\n\n\n\n
\u6296\u97f3\u5e7f\u544a\uff1aCPC\uff08Cost Per Click\uff09\uff0c\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\uff0c\u5373\u70b9\u51fb\u5355\u4ef7\u3002<\/p>\n\n\n\n
CPM\uff08Cost Per Mile\u6216\u8005Cost Per Thousand Impression\uff09\uff0c\u5343\u4eba\u6210\u672c\u4e5f\u79f0\u5343\u6b21\u5c55\u793a\u8d39\u7528\u3002\u5373\u5e7f\u544a\u5c55\u793a\u4e00\u5343\u6b21\u9700\u8981\u652f\u4ed8\u7684\u8d39\u7528\u3002CPM\u662f\u8bc4\u4f30\u5e7f\u544a\u6548\u679c\u7684\u6307\u6807\u4e4b\u4e00\u3002<\/p>\n\n\n\n
oCPM(Optimized Cost Per 1000 Impressions)\uff0c\u4f18\u5316\u540e\u7684CPM\u3002<\/p>\n\n\n\n
oCPM\u5b9e\u9645\u4e0a\u76f8\u5f53\u4e8e\u4e00\u4e2a\u865a\u62df\u7684\u8fd0\u8425\u6295\u653e\u4e13\u5458\uff0c\u591a\u7ef4\u5ea6\u3001\u5b9e\u65f6\u53cd\u9988\u5386\u53f2\u79ef\u7d2f\u7684\u6d77\u91cf\u6570\u636e\uff0c\u80fd\u591f\u9488\u5bf9\u5e7f\u544a\u7684\u6210\u672c\u76ee\u6807\u548c\u5b9e\u65f6\u6295\u653e\u6548\u679c\uff0c\u8fdb\u884c\u5feb\u901f\u8ba1\u7b97\u548c\u8c03\u6574\uff0c\u7ed9\u51fa\u4e00\u4e2a\u76f8\u5bf9\u6700\u4f18\u7684\u51fa\u4ef7\u3002<\/p>\n\n\n\n
RPM\uff08Revenue Per Mille \uff09\u5343\u6b21\u5c55\u793a\u6536\u5165\uff0c\u548cCPM\u7c7b\u4f3c\uff0cRPM\u662f\u9488\u5bf9\u5e7f\u544a\u5c55\u793a\u5546\uff08\u6bd4\u5982Adsense\u5546\u6237\uff09\u800c\u8a00\u7684\u3002<\/p>\n\n\n\n
CPT(Cost Per Time)\uff0c \u6bcf\u65f6\u95f4\u6bb5\u6210\u672c\uff0c\u4ee5\u65f6\u95f4\u6765\u8ba1\u8d39\u7684\u5e7f\u544a\u3002\u56fd\u5185\u5f88\u591a\u7684\u7f51\u7ad9\u90fd\u662f\u6309\u7167\u201c\u4e00\u4e2a\u661f\u671f\u591a\u5c11\u94b1\u201d\u8fd9\u79cd\u56fa\u5b9a\u6536\u8d39\u6a21\u5f0f\u6765\u6536\u8d39\u3002<\/p>\n\n\n\n
CTR(Click-through Rate)\uff0c\u70b9\u51fb\u6b21\u6570\u5360\u5c55\u793a\u6b21\u6570\u7684\u767e\u5206\u6bd4\u3002\u70b9\u51fb\u7387\u662f\u6307\u7528\u6237\u70b9\u51fb\u7f51\u9875\u5e7f\u544a\u4e0e\u67e5\u770b\u5e7f\u544a\u7684\u8bbf\u95ee\u8005\u603b\u6570\u76f8\u6bd4\u7684\u6b21\u6570\u3002\u5e7f\u544a\u5546\u4f7f\u7528\u70b9\u51fb\u7387\u6765\u8861\u91cf\u5bf9\u5e7f\u544a\u7684\u5174\u8da3\u3002<\/p>\n\n\n\n
CVR (Click Value Rate)\uff0c\u8f6c\u5316\u7387\uff0c\u8861\u91cfCPA\u5e7f\u544a\u6548\u679c\u7684\u6307\u6807\u3002<\/p>\n\n\n\n
DAU\uff08Daily Active User\uff09\uff0c\u65e5\u6d3b\u7528\u6237\u3002<\/p>\n\n\n\n
33\u3001DMP<\/strong><\/p>\n\n\n\n DMP\uff08Data-Management Platform\uff09\uff0c\u6570\u636e\u7ba1\u7406\u5e73\u53f0\u3002\u662f\u628a\u5206\u6563\u7684\u7b2c\u4e00\u3001\u7b2c\u4e09\u65b9\u6570\u636e\u8fdb\u884c\u6574\u5408\u7eb3\u5165\u7edf\u4e00\u7684\u6280\u672f\u5e73\u53f0\uff0c\u5e76\u5bf9\u8fd9\u4e9b\u6570\u636e\u8fdb\u884c\u6807\u51c6\u5316\u548c\u7ec6\u5206\uff0c\u8ba9\u7528\u6237\u53ef\u4ee5\u628a\u8fd9\u4e9b\u7ec6\u5206\u7ed3\u679c\u63a8\u5411\u73b0\u6709\u7684\u4e92\u52a8\u8425\u9500\u73af\u5883\u91cc\u3002<\/p>\n\n\n\n \u662f\u6296\u97f3\u5e26\u8d27\u7684\u5b98\u65b9\u7248\u672c\uff0c\u7528\u6237\u901a\u8fc7\u6296\u97f3\u89c6\u9891\u63a8\u5e7f\u4ea7\u54c1\uff0c\u53ef\u4ee5\u5f15\u5bfc\u7528\u6237\u70b9\u51fb\u5230\u6dd8\u5b9d\u8d2d\u4e70\u4ea7\u54c1\uff0c\u4ece\u800c\u89c6\u9891\u7684\u7528\u6237\u8d5a\u53d6\u4e2d\u95f4\u7684\u4f63\u91d1\u3002<\/p>\n\n\n\n GMV\uff08Gross Merchandise Volume\uff09\uff0c\u6307\u6807\u901a\u5e38\u79f0\u4e3a\u7f51\u7ad9\u6210\u4ea4\u91d1\u989d\u3002\u5c5e\u4e8e\u7535\u5546\u5e73\u53f0\u4f01\u4e1a\u6210\u4ea4\u7c7b\u6307\u6807\uff0c\u4e3b\u8981\u6307\u62cd\u4e0b\u8ba2\u5355\u7684\u603b\u91d1\u989d\uff0c\u5305\u542b\u4ed8\u6b3e\u548c\u672a\u4ed8\u6b3e\u4e24\u90e8\u5206\u3002\u4e00\u822c\u6765\u8bb2\uff0cGMV=\u603b\u6210\u4ea4\u91cf\u3002<\/p>\n\n\n\n \u5206\u522b\u662f\u5b8c\u64ad\u7387\u3001\u70b9\u8d5e\u3001\u8bc4\u8bba\u3001\u8f6c\u53d1\u548c\u5173\u6ce8\u6bd4\u3002\u5b8c\u64ad\u7387\u9ad8\u53ef\u4ee5\u88ab\u63a8\u8350\u5230\u66f4\u5927\u7684\u6d41\u91cf\u6c60\uff1b\u70b9\u8d5e\u3001\u8bc4\u8bba\u548c\u8f6c\u53d1\u7387\u9ad8\u7684\u8981\u4e48\u662f\u7528\u6237\u66f4\u7cbe\u51c6\u3001\u8981\u4e48\u662f\u8bdd\u9898\u6709\u4e89\u8bae\u6027\uff1b\u5173\u6ce8\u6bd4\u9ad8\u7684\u8d26\u53f7\u5177\u6709\u53d8\u6210\u5927\u53f7\u7684\u6f5c\u8d28\u3002<\/p>\n\n\n\n \u4e92\u8054\u7f51\u672f\u8bed\uff0c\u5168\u79f0\u4e3aUser Generated Content\uff0c\u4e5f\u5c31\u662f\u7528\u6237\u751f\u6210\u5185\u5bb9\uff0c\u5373\u7528\u6237\u539f\u521b\u5185\u5bb9\u3002\u7528\u6237\u5c06\u81ea\u5df1\u539f\u521b\u7684\u5185\u5bb9\u901a\u8fc7\u4e92\u8054\u7f51\u5e73\u53f0\u8fdb\u884c\u5c55\u793a\u6216\u8005\u63d0\u4f9b\u7ed9\u5176\u4ed6\u7528\u6237\u3002<\/p>\n\n\n\n PGC\uff08Professionally-generated Content\uff09\uff0c\u4e13\u4e1a\u751f\u4ea7\u5185\u5bb9\u3002<\/p>\n\n\n\n PUGC\uff08Professional User Generated Content\uff09\uff0c\u5373\u201c\u4e13\u4e1a\u7528\u6237\u751f\u4ea7\u5185\u5bb9\u201d\u6216\u201c\u4e13\u5bb6\u751f\u4ea7\u5185\u5bb9\u201d\u3002<\/p>\n\n\n\n KOL(Key Opinion Leader)\uff0c\u5173\u952e\u610f\u89c1\u9886\u8896\u3002\u5728\u6296\u97f3\u91cc\u7279\u6307\u67d0\u4e00\u9886\u57df\u7684\u5934\u90e8\u7ea2\u4eba\u3002<\/p>\n\n\n\n \u4e92\u8054\u7f51\u65f6\u4ee3\u79f0\u534f\u8bae\u5730\u5740\uff0c\u73b0\u4eca\u5347\u534e\u4e3a\u4e00\u79cd\u4e2a\u4eba\u6807\u7b7e\u5316\u7684\u7b26\u53f7\u3002\u6253\u9020\u4e2a\u4ebaIP\u4e5f\u53ef\u4ee5\u79f0\u6253\u9020\u4e2a\u4eba\u54c1\u724c\u3002<\/p>\n\n\n\n \u82f1\u8bedreturn on investment\u7684\u7f29\u5199\uff0c\u6307\u6295\u8d44\u56de\u62a5\u7387\uff0c\u76f4\u64ad\u95f4ROI\u7684\u8ba1\u7b97\u65b9\u6cd5\u662fROI=\u9500\u552e\u989d\/\u5751\u4f4d\u8d39\u3002\u6bd4\u5982\uff0c\u5751\u4f4d\u8d392\u4e07\uff0cROI\u4fdd1:2\uff0c\u4e5f\u5c31\u662f\u8bf4\u4ea7\u54c1\u9500\u552e\u989d\u4fdd4\u4e07\u3002<\/p>\n\n\n\n \u97f3\u6d6a\u662f\u6296\u97f3\u7684\u8d27\u5e01\uff0c\u7b49\u503c\u4e8e\u6296\u5e01 10\u97f3\u6d6a=10\u6296\u5e01=1\u5757RMB<\/p>\n\n\n\n \u6bcf\u5c0f\u65f6\u66f4\u65b0\uff0c\u51b7\u95e8\u65f6\u6bb5\uff0c5-10\u4e07\u53ef\u4ee5\u8fdb\u5165\u524d10\u3002\u70ed\u95e8\u65f6\u6bb5100\u4e07\u97f3\u6d6a\u8d77\u6b65\u3002\u8fdb\u5165\u524d10\u53ef\u4ee5\u88ab\u5b98\u65b9\u63a8\u8350\u8fdb\u5165\u76f4\u64ad\u5e7f\u573a\u3002<\/p>\n\n\n\n \u7406\u8bba\u4e0a\u53ef\u4ee5\u770b\u5230\u6240\u6709\u4e3b\u64ad\u76f4\u64ad\u95f4\u5c01\u9762\u7684\u7cfb\u7edf\u5c55\u793a\u9875\u9762\uff0c\u662f\u6296\u97f3app\u76f4\u64ad\u677f\u5757\u7684\u4e3b\u9875\u9762<\/p>\n\n\n\n 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\u6709\u7684\u5546\u5bb6\u4f1a\u6bd4\u8f83\u5728\u4e4e\u76f4\u64ad\u95f4\u6e17\u900f\u7387\uff0c\u8ba1\u7b97\u65b9\u6cd5\u662f\u76f4\u64ad\u6e17\u900f\u7387=\u76f4\u64ad\u4ea7\u51fa\u7684\u9500\u552e\u989d\u5f53\u5929\u603b\u9500\u552e\u989d\u3002<\/p>\n\n\n\n \u53ef\u4ee5\u81ea\u5df1\u5b9a\u4e49\u81ea\u5df1\u7684\u7c89\u4e1d\u56e2\u540d\u79f0 \u662f\u76f4\u64ad\u4e2d\u4f4d\u4e8e\u5de6\u4e0a\u89d2\u5934\u50cf\u4e0b\u65b9\u9ec4\u8272\u7684\u6807\u8bc6 \u52a0\u5165\u7c89\u4e1d\u56e2\u73b0 \u5728\u53ea\u9700\u89811\u6bdb\u94b1\u4e86\u52a0\u5165\u7c89\u4e1d\u56e2\u540e\u7528\u6237\u540d\u5b57\u524d\u65b9\u4f1a\u5e26\u6709\u4f60\u7684\u7c89\u4e1d\u56e2\u6807\u7b7e\uff0c\u5e76\u4e14\u53ef\u4ee5\u7d2f\u79ef\u4eb2\u5bc6\u5ea6\u63d0\u5347\u7b49\u7ea7\u3002<\/p>\n\n\n\n \u4e00\u4e2a\u7528\u6237\u6ce8\u518c\u65b0\u8d26\u53f7\uff0c\u7cfb\u7edf\u4f1a\u81ea\u52a8\u5206\u53d120\u4e2a\u89c6\u9891\uff0c\u901a\u8fc7\u7528\u6237\u5728\u8fd920\u4e2a\u89c6\u9891\u7684\u505c\u7559\u65f6\u95f4\u3001\u64ad\u653e\u6b21\u6570\u3001\u70b9\u8d5e\u3001\u7559\u8a00\u3001\u5173\u6ce8\u7b49\u4fe1\u606f\uff0c\u7cfb\u7edf\u5c31\u80fd\u5f88\u5feb\u5224\u65ad\u51fa\u7528\u6237\u5c5e\u6027\uff0c\u5b9a\u4e49\u7528\u6237\u6807\u7b7e\u3002<\/p>\n\n\n\n \u6296\u97f3\u7b97\u6cd5\u6839\u636e\u89c6\u9891\u7684\u5185\u5bb9\u7b5b\u9009\u5f52\u7c7b\uff0c\u63a8\u9001\u7ed9\u5bf9\u6b64\u5185\u5bb9\u611f\u5174\u8da3\u7684\u7528\u6237\u3002\u6807\u7b7e\u660e\u786e\uff0c\u89c6\u9891\u53d1\u5e03\u540e\u5f88\u5feb\u4f1a\u88ab\u76ee\u6807\u7528\u6237\u770b\u5230\u3002\u6807\u7b7e\u4e0d\u660e\u786e\uff0c\u7cfb\u7edf\u7b97\u6cd5\u65e0\u6cd5\u5f97\u77e5\u63a8\u8350\u67d0\u79cd\u7c7b\u578b\u7528\u6237\uff0c\u5219\u89c6\u9891\u4e0d\u88ab\u63a8\u8350\u3002<\/p>\n\n\n\n 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